"FarmMap4D Lite (FM4D Lite) was released 20th of August. The goal of FM4D Lite is to increase market presence and broaden our client base with a lower cost entry product. From this base product we will offer upsell options to our mid-range FarmMap4D Standard product and through to our premium product.
The release has had the desired effect.
New FarmMap4D subscriptions jumped by 25 in August and September.
Encouragingly, the FM4D Lite release has prompted strong interest in our higher
priced FM4D Standard mapping product; in August and September FM4D Standard
subscriptions rose by 19 compared to 5 for FM4D Lite. FM4D Lite is a basic version of our mapping tools and is an
attractive entry
point at $120/year has a big potential to attract a larger market share of a much wider rural
market.
Further sales will
come from new functions such as an automated seasonal ground cover. This
information is already housed in our Spatial hub database and only requires a
new algorithm to produce the reports. This creates a higher value to our users
at limited additional cost for ourselves.
We plan to add two
new open-source (free) satellite feeds (a vegetation and moisture index) to
give more value to our spatial ground cover analysis. This will be marketed
actively with a launch in January 2023 (as we did for FM4D Lite in August this
year) which will further boost in new subscriptions in the first quarter in
2022. It will also allow us to test the market on the application of a
Dashboard based product for farmers.
We are confident that
FarmMap4D as a product suite is now on a sustainable growth curve. "
About Spatial Hub Analytics
Spatial Hub
Analytics Pty Ltd (SHA) is an Australian company offering a geospatial data and
analytics software platform called SpatialHub, developed to provide customers
with a cost effective and intelligent way to access, model and use spatial data
and develop solutions based on image intelligence. The Company’s unique
open-architecture 4D platform has been designed to be agnostic to data sources
and data types, resulting in a flexible and multifaceted analytical tool. Find out more here.
About Funding Strategies
Funding Strategies is an Australian based capital markets firm providing venture equity capital and finance services to small business and companies seeking capital for growth and expansion in the unlisted and pre-IPO capital markets. We work with predominately private and public companies, and sophisticated investors. If you would like more information about Spatial Hub, please email brisbane@fundingstrategies.com.au or phone +61 7 3160 2840.